Since time immemorial, the word consumer and consumerism has garnered immense popularity in the marketing jargon. “Consumption is the sole end and purpose of all production,” Adam Smith confidently announced in The Wealth of Nations inContinue reading

Creating communication/conversation between brands and people is advertising. From motivation for staying fit with ‘Just Do It’ to killing the hunger in jut ‘2 Minutes’, advertising leaves a strong mark in the lives of people.Continue reading

At one point or the other, everyone dreams of being presented on the big canvas. Seeing your mirror image brings images of grandeur and fame with a spotlight on you. What is it that makesContinue reading

Have fun at work, enjoy work. When people have fun at work, great ideas come by. When you see work like that, then it no longer remains a 9 to 5 job. Advertising is notContinue reading

HEADING: HOW TO COMMUNICATE EFFECTIVELY AT WORKPLACE?   You are at your workplace for an average of 8 hours to 9 hours. Working with different personalities in the same room for long hours every day,Continue reading

Appreciation is a fundamental human need. To feel valued and recognized for good work, people respond positively to appreciation by others. When their work is valued, their satisfaction and productivity rise and they are motivatedContinue reading

Motivation is the guiding force that makes the people push the envelope and define their behavioral patterns. Symbolically, motivation is like a carrot dangling from the end of a stick in front of a person,Continue reading

AlyquePadamsee 1928 – Forever Legends are born, but they never die. All is left is a deep yearning in the hearts of those who know the value they bring to their lives. Such was oneContinue reading

The most rewarding attribute one can possess is to be a true blue professional. Imbibing the key elements in the personality helps maintain professionalism with dignity and demonstrate commitment. The immaculate manner in which aContinue reading