As the creative partners, Boombrand helped launch two whiskey brands in the market, for the company Bang Bang Spirits. The project involved developing bottle designs, brand naming, visual identity, packaging design, and communication – both offline & online. The branding that was created was based on insights, was a result oriented approach, and opened up a lot many opportunities for the client right from visibility, PR, and many fruitful collaborations.
True to its name, the On The Rocks Whisky with its smooth texture and sun-kissed flavour, comes in a bottle inspired by the shape of an ice cube. The special gold printing on the label gives it the premium identity that it is supposed to communicate. The carton had been specially designed to stand out in the shelf.
The OTR or On The Rocks Club, offers a unique membership to a virtual club (supported by a website), through which one can redeem offline benefits such as:
innovative standee designs
POS-table top design
“Boombrand has been a very crucial part of our company. Their commitment. and dedication towards the work
has been beyond our expectations. Highly commend their keen eye to detail and creativity.