It is very important to give your brand a distinctive personality and voice, so that it stands out in the cluttered market of today. To maintain that across markets and channels, where multiple stakeholders are involved, it is important to have a stringent guideline in place for how should the different facets of the brand be used/showcased. And this is where Boombrand is an expert, when it comes to giving an authentic voice to the brand, unique to the business. With our vast experience, creative expertise we created an extensive brand identity manual for Amplus Solar. And this also helped the stakeholders immensely during their merger with the global company Petronas.
Even the product logos should sync with the overall brand thought and personality, and seem like part of the family, yet having its own independent identity.
Recognised by Economic Times to be the best creatives in a long time.
Jacket Ad-Back & Front Half Cover
Jacket Ad-Back of Half Cover & Last Page
Print Ad- Cover Ad
Back of Cover Ad
Print Ad- Cover Ad
Green Footprint Certificate
Amplus Solar’s communication strategy was tailored to the brands vision, mission and core values. Targeting the goals set by the brand. Making sure it was crafted in a way to help achieve results.
The creative strategy implemented an effective and impactful communication based on a clear understanding of the target audiences’ preferences. And reaching out to them through various effective touchpoints, building a strong brand presence. Utilising engaging visuals and persuasive copy across an eclectic array of online and offline media vehicles, we were able to achieve results, enhance market presence and build brand’s TOMA.
EDMs & SM Posts
“Their strategic thinking, customer understanding, and flexible nature is the best thing about having them as our creative partners. This becomes especially important for growing brands like Amplus and HomeScape.”
-Sr. Manager Marketing, Amplus Solar